In this chapter we learn the 3rd ethos asset also called "disinterested goodwill". It combines selflessness and likability. The persuader must share everything his audience. He must share his riches, effort, values, and mood.
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In this chapter we learn the 3rd ethos asset also called "disinterested goodwill". It combines selflessness and likability. The persuader must share everything his audience. He must share his riches, effort, values, and mood.
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